Why product transfers matter in today’s buy-to-let market

Refinancing has become a pivotal aspect of managing a buy-to-let portfolio in a market defined by shifting conditions, rising costs, and increased regulatory complexity. For many landlords, particularly in the specialist sector, refinancing has traditionally meant a full remortgage—often time-consuming and costly.

However, as the market evolves, so too does the refinancing landscape. Product transfers are now emerging as a viable and increasingly valuable option, offering landlords and brokers a faster, simpler, and more cost-effective route.

The role of product transfers

A product transfer allows a landlord to move onto a new mortgage product with their existing lender without undergoing the full remortgage process. Historically, this option has been underutilised in the specialist buy-to-let space due to perceived inflexibility. Yet, product transfers now represent a compelling alternative in the current rate environment—combined with tighter stress testing and broader economic pressures.

For landlords, the benefits are clear:

• Reduced processing time and paperwork
• Lower associated costs (no legal work or new valuation required)
• Continuity of service
• Avoidance of more stringent affordability checks

For brokers, product transfers support client retention and provide a faster, smoother transaction journey.

Greater flexibility than ever before

Once limited in scope, product transfers are now evolving. Lenders, including us, have enhanced their offerings to meet the more complex needs of today’s landlords.

Additional borrowing

Landlords can now access further borrowing as part of the product transfer process. This provides an efficient route to raise funds for property improvements, renovations, or further investment—without the disruption of switching lenders. With us, additional borrowing can be requested at the outset of the application, subject to product criteria, offering greater certainty and flexibility.

Overpayments

Another key benefit is the ability to make overpayments, allowing landlords to reduce their interest payments or accelerate the reduction of their overall debt. Overpayments can be made throughout the product transfer journey and up to completion, giving landlords more control over managing their finances and optimising their portfolios.

Powered by technology

Product transfers must be supported by the right technology to deliver on their potential truly. The process should be digital, straightforward, and efficient. Our ongoing investment in our platform has enabled a frictionless experience for both broker and borrower.

This includes a fully digital application process, automated decisions, and integrated background portfolio uploads—all of which contribute to reduced turnaround times and improved accuracy. These enhancements simplify product transfers and improve the overall refinancing journey.

Considerations for brokers

When placing a case, brokers are understandably focused on rates, service and initial criteria. However, in a market where long-term client relationships matter more than ever, it is increasingly important to consider what support and flexibility a lender offers after the initial deal.

Does the lender support additional borrowing as part of a transfer? Are overpayments permitted? Is the process streamlined and broker-friendly?

By factoring in the strength of a lender’s product transfer proposition, brokers can help landlords adapt to changing circumstances, retain business more effectively, and deliver outstanding service throughout the mortgage lifecycle.

For more information about our product transfers or to discuss your next case, contact your local BDM.