Our story

Creating a more accessible buy-to-let mortgage marketplace for investors, borrowers and brokers.

Founded with a Fresh Perspective

Co-founded by CEO John Goodall and established in 2014, Landbay is a specialist marketplace lending platform for prime residential buy-to-let mortgages, combining market expertise with technological innovation, to benefit both investors and landlords.

Landbay creates access to a new type of investment opportunity for the everyday lender, helping investors to reap the consistent, solid and regular financial returns offered by the resilient UK buy-to-let mortgage market and supporting responsible borrowers in securing access to faster funding.

Landbay continues to develop its technology to provide customers with market-leading products and service.

Landbay is a member of UK Finance, one of 8 members of the Peer-to-Peer Finance Association and authorised and regulated by the Financial Conduct Authority. Since launch, Landbay has been recognised as a key player in the industry and shortlisted for the Best Buy-to-Let Lender award by industry-leading publication, Mortgage Introducer in 2017.

Our journey

2014 Jul

First mortgage funded.


Became a member of the Peer-To-Peer Finance Association (P2PFA).

2015 Mar

Named one of the top 10 UK start-ups by Raconteur.


Became a member of the Intermediary Mortgage Lenders Association (IMLA).

2016 Feb

Establishment of a strategic partnership with Zoopla Property Group


First P2P platform to join the Council of Mortgage Lenders (now UK Finance).


Became a member of a scale-up club of 50 high-growth UK technology companies.

2017 Feb

Launch of Innovative Finance ISA.


Nominated Best Buy-to-Let Lender at the Mortgage Introducer awards.

2018 Mar

First £100M lent.


Finalists at the British Specialist Lending Awards.


Landbay was positioned 20th in the Deloitte Fast 50 ranking.


Buy-to-Let Lender of the Year 2018.

2019 Feb

Property Finance Platform of the Year & Best Clarity of Data.


Buy to Let Mortgage Lender of the Year 2019.


Best Buy-to-Let Lender of the Year 2019 – Financial Reporter Awards.

Introducing Landbay

CEO John Goodall explains how Landbay delivers better opportunities in buy-to-let

Our team

Our specialist team have deep-rooted expertise, backed by years of experience in the buy-to-let sector.

Co-founder and CEO

Chief Operating Officer

Chief Lending Officer

Head of Finance

Marketing Director

Managing Director - Intermediaries

Head of Human Resources