Our story

Creating a more accessible buy-to-let mortgage marketplace for investors, borrowers and brokers.

Founded with a Fresh Perspective

Co-founded by CEO John Goodall and established in 2014, Landbay is a specialist mortgage marketplace providing tailored lending solutions for professional and portfolio landlords.

With highly experienced underwriters & BDMs, Landbay provides a transparent and rational approach to securing BTL mortgage finance, with speed and flexibility at its core.

Our team offers in-depth knowledge of the buy-to-let mortgage industry, combined with a technology-enabled approach to lending, which equips us to take on complex cases.
Landbay is a member of UK Finance, one of 8 members of the Peer-to-Peer Finance Association and authorised and regulated by the Financial Conduct Authority. Since launch, Landbay has been recognised as a key player in the industry and shortlisted for the Best Buy-to-Let Lender award by industry-leading publication, Mortgage Introducer in 2017.

Our journey

2014 Jul
First mortgage funded.
Became a member of the Peer-To-Peer Finance Association (P2PFA).
2015 Mar
Named one of the top 10 UK start-ups by Raconteur.
Became a member of the Intermediary Mortgage Lenders Association (IMLA).
2016 Feb
Establishment of a strategic partnership with Zoopla Property Group
First P2P platform to join the Council of Mortgage Lenders (now UK Finance).
Became a member of a scale-up club of 50 high-growth UK technology companies.
2017 Feb
Launch of Innovative Finance ISA.
Nominated Best Buy-to-Let Lender at the Mortgage Introducer awards.
2018 Mar
First £100M lent.
Finalists at the British Specialist Lending Awards.
Landbay was positioned 20th in the Deloitte Fast 50 ranking.
Buy-to-Let Lender of the Year 2018.
2019 Feb
Property Finance Platform of the Year & Best Clarity of Data.
Buy to Let Mortgage Lender of the Year 2019.
Best Buy-to-Let Lender of the Year 2019 – Financial Reporter Awards.
Best Specialist Lender 2019.

Introducing Landbay

CEO John Goodall explains how Landbay delivers better opportunities in buy-to-let

Our team

Our specialist team have deep-rooted expertise, backed by years of experience in the buy-to-let sector.

Co-founder and CEO

Chief Operating Officer

Chief Lending Officer

Finance Director

Managing Director - Intermediaries

Head of Human Resources